The Baskin Robbins Design Application is a cutting-edge digital platform developed to enhance customer engagement and streamline the process of designing custom ice cream cakes. As part of Baskin Robbins' commitment to innovation and customer satisfaction, this application aims to provide a seamless, interactive, and user-friendly experience for creating personalized ice cream cakes tailored to individual preferences.
Project Overview
The Baskin Robbins Middle East mobile application was designed to enhance the user experience for ice cream enthusiasts in the region. As the UX/UI designer, I was responsible for designing a seamless, intuitive, and visually appealing interface that aligns with the brand’s identity and meets the needs of its diverse user base.
Key Features
Menu Exploration | Users can explore and learn about the offerings with detailed descriptions and images
Ordering and Delivery | Customers can place orders directly through the app for both pickup and delivery options.
Store Locator | It provides information on store hours, contact details, and directions to reach the desired location.
In-App Payment | Users can seamlessly purchase products or services within the app using their preferred payment method.
Objective
The objectives that I strived to achieve in this application: is to create a User-Centric application that prioritizes ease of use, accessibility, and customer satisfaction. Aligning the user interface with the Brand’s identity ensuring that the design reflects Baskin Robbins’ brand values and aesthetics. Also to Develop features that enhance the user experience, such as easy ordering & personalized recommendations. In addition to that, Tailoring the app to the Middle Eastern market, considering cultural nuances and regional preference.
The homepage of the Baskin Robbins Middle East mobile application is meticulously designed to provide users with an engaging and efficient experience, making it the perfect gateway to all the delectable offerings of Baskin Robbins.
Featuring a side navigation bar with quick access to essential sections like Home, Menu, Offers, Track Order, Profile, and More. A prominently placed search bar at the top allows users to easily find specific items, while a cart icon provides quick access to review orders. The menu is vividly structured with high-quality images and clearly defined categories, complemented by a dynamic promotional banner highlighting current offers.
Ice cream Ordering and Customization — Customizing the perfect ice cream on the Baskin Robbins Middle East app is super easy and only takes four steps! First, the user can access the menu through the homepage "Menu" (exploring the delicious categories like Flavors, Sundaes, Drinks, Cakes, Specialty Items and Promotions). Next, the user chooses the category that they are in the mood forThen, having fun personalizing the ice cream by picking the favorite toppings, sizes, and extras. Finally, the last step is just adding your custom creation to the cart, review your selections, and proceed to checkout.
That's it – in just four simple steps, your ideal ice cream is on its way to the BR customer!
User Interface
The user interface of the Baskin Robbins Middle East mobile application, which I designed, features three distinct interfaces that cater to various user needs while maintaining a cohesive brand experience.
Special icons and custom illustrations enhance the app's visual appeal, each element thoughtfully crafted to reflect Baskin Robbins' playful and vibrant identity. The interfaces are designed to be intuitive, with bright, high-quality images and smooth navigation that guide users effortlessly through the app.
Icons & Illustrations
Each icon, from the navigation bar to the menu categories, is meticulously designed with a playful yet elegant touch, reflecting the fun and vibrant essence of Baskin Robbins. The illustrations are not only visually appealing but also functional, guiding users through the app with ease and delight.
These elements are crafted in the brand's signature colors – pink and blue – ensuring brand consistency and recognition.
Each icon and illustration reflects the brand's vibrant and playful personality, capturing the essence of its delicious ice cream offerings and joyful experience.
