Based in Netherlands, Arabpuntnl is a captivating series of events that brings the enchanting spirit of Arabian nights to the Netherlands. It’s more than just a party—it's a celebration of culture, music, and community that has grown into an iconic experience.
What is my role? As the designer and creative director of Arabpuntnl, I was responsible for crafting the brand's unique visual identity and ensuring it resonated with the event's vibrant, cross-cultural essence. My work encompassed: Brand Image & Identity ~designing a cohesive and memorable visual aesthetic central to Arabpuntnl's concept, Social Media Content ~ creating engaging reels, posts, stories and Print Materials ~ designing dynamic posters and flyers to effectively communicate the event's atmosphere.
" Through my designs, I aimed to visually express the energy and cultural fusion"
Arabpuntnl Arabian Magical Night - Edition l
3 August 2024 - Location: EKKO UTRECHT
Arabpuntnl Arabian Magical Night - Edition ll
23 November 2024 - Location: EKKO UTRECHT
The poster design for Arabpuntnl captures the vibrant and energetic essence of a Middle Eastern-themed night. Its bold typography, featuring a fusion of Arabic and modern fonts, immediately draws attention while reflecting the cultural blend that the event celebrates.
The deep, vivid purple tones and disco ball imagery evoke a sense of excitement and glamour, setting the mood for an unforgettable night of music and dance.
This event combines Arabic techno, acid, oriental, and popular Arabic hits seamlessly infused with European rhythms, creating a unique sonic experience. The design incorporates both Arabic and English text, making it accessible to a diverse audience while preserving the cultural identity of the event
Creating this poster and flyer allowed me to translate the essence of Arabpuntnl's music and atmosphere into a visual form, celebrating the fusion of tradition and modernity. It’s a design that speaks to the heart of the event: unity, rhythm, and cultural celebration.
Encountering posters and flyers displayed
I was also responsible for creating its social media content. This included crafting engaging posts, stories, and reels that captured the essence of the event and attracted the target audience. My goal was to translate the lively and dynamic atmosphere of Arabpuntnl into captivating digital visuals.
Stories and reels were designed to give the audience a taste of the vibrant energy they could expect at the event. Using animated graphics, video snippets of past events, and audio overlays featuring Arabic beats, I created an immersive experience that engaged followers and built anticipation.
ArabPuntNL Reels
Working on Arabpuntnl’s social media presence allowed me to blend creativity with strategy, ensuring that each post not only looked appealing but also resonated with the audience. This experience reinforced my ability to design content that brings cultural richness to the forefront while appealing to modern tastes.
